Venus
A corporate rebrand of Victoria’s Secret. Venus is an inviting space for people to shop for intimates. The goal is for customers to feel empowered, beautiful, and overall good in their skin. A place where beauty is focused on their own gaze, not catered to the male gaze. Venus is inspired by the painting “The Birth of Venus” by Sandro Botticelli during the Italian Renaissance era which depicts the birth of “Venus” or “Aphrodite”, also known as the “goddess of love”.
